General considers product design to be a major strength and pillar of our business model. We spend a great deal of time, effort, and resources searching the globe for the newest and most relevant trend direction. Based on decades of experience, our design team has a keen ability to zero in on the most important items that will yield meaningful and profitable bottom-line results. Our “a la carte” design process is a bespoke customization for each customer as a dedicated team member is tasked to focus in on each retailer and their unique needs and opportunities. General’s real advantage comes at the crossroads of creativity and commerce where fashion newness can be leveraged into margining growth reality.