General Sportwear Co., Inc. was founded in 1927 by Louis Rosenstock in Ellenville, New York. In 1951, Louis opened the first of eight sewing factories in North Carolina. General's initial product line included knit tops, jackets, and pants. Eventually, General decided to focus exclusively on woven bottoms. When General's private brand business experienced a tremendous growth in the late 80's, the company began outsourcing some of its production in Central America.

In 1993,  General opened Fivaro, a modern sewing facility in Honduras, Central America. Over the next five years, sewing was expanded, and cutting room and laundry was added. In January of 2007 General opened Sincotex, a 110,000 square foot cut and sew facility in Nicaragua. In January of 2010, General moved all of its cutting and sewing to Nicaragua and converted Fivaro into a 70,000 square foot state of the art laundry and dry finishing plant. The two factories together combine for 180,000 square feet and employ over 1,600 people. In addition to Fivaro and Sincotex, General sources product all over the world.

Although the company no longer maintains any sewing production in the United States, General still owns and operates two distribution centers in North Carolina, totaling 235,000 square feet. General remains based out of Ellenville, New York, and its showroom is located in the heart of the Garment District, in New York City.

General Sportwear is still owned and managed by the Rosenstock family, whose commitment to quality, price, delivery, and service is just as strong today as it was over eighty years ago.


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Louis Rosenstock
Louis Rosenstock, Founder