Sourcing

General has partnered with several northern and southern China factories to produce our more fashion forward and specialty fabric programs. Each potential program opportunity is assessed based on the type of product and the specific needs of the customer. This allows General to offer the best manufacturing source to provide the maximum amount of flexibility, price competitiveness, and speed to market. The General Sportwear dual sourcing model is truly a one stop shopping destination for our customer’s product needs.

DESIGN

MANUFACTURING

Based on decades of experience, our design team has a keen ability to focus in on the most important items that will yield meaningful and profitable bottom-line results.

We own and operate two state of the art production facilities in Central America, which are ideally located for chase buys and replenishment programs.

SOURCING

DISTRIBUTION

In addition to our company owned world class manufacturing sites, we have partnered with several supplier factories to create a flexible dual sourcing model.

As with all facets of our business, our distribution model is extremely flexible and can be tailored to best support each customer's individual needs.